The unveiling of the Switch 2 has generated both excitement and controversy. While fans applauded the new hardware and certain features, many expressed concern over game prices. Nintendo’s decision to price certain exclusives at $70—but others, such as Mario Kart World, at an elevated $80— has fueled frustration and led to discussions over the increasing cost of gaming.
After a long silence, Japan’s iconic game-maker finally responded. Doug Bowser, head of Nintendo of America, shared the company’s stance, and for better or worse, confirmed the higher prices are here to stay.
Behind the Switch 2 Games Price Tags
The controversy surrounding Switch 2 game pricing isn’t just about numbers, it’s about what they represent. Many fans feel blindsided by Nintendo’s pivot toward more expensive titles, especially with the fear that other publishers could soon follow the trend.
Bowser provided clarification in a recent interview with The Washington Post, outlining the company’s pricing strategy.
The executive confirmed that Nintendo will use a variable pricing model for its games. Some titles will remain at $70, while others may reach $80, depending on a range of factors including gameplay length, replay value, and complexity.
“We’ll look at each game, really look at the development that’s gone into the game, the breadth and depth of the gameplay, if you will, the durability over time and the repeatability of gameplay experiences.”
He also referenced the Zelda franchise to illustrate pricing differences, noting that the hugely successful Tears of the Kingdom (2023) was Nintendo’s first $70 game, whereas Breath of the Wild (2017) sold for $60.
“I can’t speak for other games that might be released by other publishers or other platforms. It’s more about what we think is right for our content, what is the right value for the consumers as they come into our platform.”
Nintendo Unafraid to Set a Precedent
When asked if Nintendo was prepared to lead the charge in raising game prices, Bowser explained that the decision wasn’t about industry stature. He also made it clear that Nintendo isn’t concerned about setting off a domino effect among competitors.
“I think it’s less about representing the industry… this is really about Nintendo deciding the right thing to do for its products.”
Nintendo has yet to outline a clear pricing structure for Switch 2 games, upgrades and enhanced ports. Prices for the console and related products in Latin America also remain unannounced.