When talking about life simulators, The Sims is undoubtedly the first franchise that comes to mind. Although Electronic Arts’ beloved saga maintains a strong player base across platforms, it now faces a new competitor: InZOI, which has already proven to be a massive hit just hours after launch.
Developed by InZOI Studio and published by KRAFTON, the game was officially announced in 2023 and immediately caught the gaming community’s attention with its hyper-realistic graphics and robust character editor.
While the official release date remains unknown, the highly anticipated social simulation game launched in early access on Steam on Friday, March 28, 2025. The developers have promised to take community feedback into account to improve the experience over time, confirming that the game will stay in early access for at least a year.
Although it’s too early to tell if this new social game will maintain its momentum, its launch has been undeniably successful, with thousands of players eager to give it a try.
InZOI Becomes a Hit on PC with Over 87,000 Players on Steam
InZOI launched on Steam with a price tag of $40 USD ($699 MXN). While some may hesitate to spend on a game still in development, the developers assured that upcoming updates will be free.
The excitement surrounding InZOI was evident from day one. After hitting Steam, the game quickly amassed an impressive peak of 87,377 concurrent players. At this moment, 86,746 users remain active on PC.
For comparison, The Sims 4 reached a peak of 96,328 concurrent players two years ago after transitioning to a free-to-play model. If InZOI maintains its momentum, it could surpass that record over the weekend.
InZOI Tops Steam Charts and Wins Over the Community
The massive success of InZOI is hardly surprising, as it recently dethroned Hollow Knight: Silksong as Steam’s most-wishlisted game. Currently, it also ranks as the platform’s top-selling title by revenue.
Beyond its popularity, the game has received an overwhelmingly positive reception from players. With over 3,000 user reviews, it boasts an 85% approval rating on Steam. Fans praise its stunning visuals and immersive social mechanics.
What is InZOI? The Life Simulator Taking Steam by Storm
For those unfamiliar, InZOI is a life simulator where players take on the role of a customizable Zoi living in a vibrant city. The game focuses on building relationships with other avatars and creating dynamic, emergent stories.
KRAFTON’s latest title stands out for its breathtaking graphics powered by Unreal Engine 5. It also features an advanced character editor with over 250 customization options, allowing players to adjust facial features, hairstyles, outfits, nail colors, and more.
Although InZOI is still in early access, the developers have confirmed plans for additional DLC. The first major free update, set for August 2025, will introduce a brand-new city.
InZOI is a Worthy Rival to The Sims 4
As InZOI continues to rise in popularity, many wonder if it will be able to surpass The Sims 4 as the top life simulation game. Only time will tell, but one thing is certain: InZOI is off to an impressive start.
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