Xbox has faced tough times since the previous generation. Although things have improved, the company still goes through ups and downs. Due to this, its recent shift toward a multiplatform strategy, along with changes in its leadership and other adjustments within the company, have raised questions about its future.
What is the current state of the company? Is Xbox going through a crisis? Phil Spencer, head of Microsoft Gaming, answered these questions in a recent interview and made it clear that the company is in great shape. In one of his responses, the executive took a jab at Sony and the launch of the PlayStation 5 Pro, a console that was heavily criticized for its high price of $699.99 USD.
Phil Spencer believes Xbox is in its best moment
It’s no secret that Xbox has faced a challenging landscape in recent years. It has struggled with managing its studios, growing some of its services, a decline in its hardware business, and the complexities surrounding its recent billion-dollar acquisitions.
Despite this, the company has adapted to the market in pursuit of success and now has a strategy focused on multiplatform releases, expanding Xbox on as many devices as possible, and a strong commitment to services like Xbox Game Pass.
In an interview with Bloomberg (via Pure Xbox), Spencer pointed out that their “business is performing” and that “Xbox business has never been more healthy.” This means the company’s future is secure, and Microsoft will continue investing in it.
“The Xbox business has never been more healthy.”
In recent weeks, Satya Nadella, Microsoft’s CEO, has expressed satisfaction with the results of the new multiplatform strategy. Xbox also saw strong financial results, largely due to the acquisition of Activision Blizzard.
During the same interview, Spencer made it clear that they already have plans for the future, confirming the development of a portable Xbox console and revealing that more studio acquisitions are in the pipeline.
Did Phil Spencer take a jab at the PlayStation 5 Pro?
In the conversation, Spencer said that the key to success for Xbox will be staying creative and adapting to industry changes. In this regard, he believes it’s always important to explore new business models and other types of devices.
Along these lines, the executive mentioned that the market won’t grow with $1,000 USD consoles. While he didn’t directly reference the PlayStation 5 Pro, the community believes it was a subtle jab at Sony and their pricey $699.99 USD system, which many feel lacks justification.
“We’re not going to grow the market with $1,000 consoles.”
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