Microsoft will increase the price of Xbox Game Pass subscriptions and make significant changes to its plans. With this, the company seeks to continue offering great service and an attractive catalog of titles to all its players on consoles and PC.
The community speculates that this move is directly linked to the purchase of Activision Blizzard, in which Microsoft invested billions of dollars. However, it seems that the reason behind this decision also has to do with a problem that Microsoft has been trying to solve for years.
Recently, Daniel Ahmad, one of the most reputable analysts in the industry, gave his opinion on the matter and explained why Microsoft decided to increase the price of Xbox Game Pass right now.
Xbox Game Pass price increase due to lack of growth, according to analyst
Without a doubt, Xbox Game Pass is one of the best deals to enjoy video games today. Despite this, we know that the platform has not met all of Microsoft's expectations, especially in terms of growth in recent years.
It is not for nothing that the company has done everything possible to take the service beyond its consoles with PC Game Pass and Xbox Cloud Gaming. On the other hand, we know that Microsoft is betting everything on its service, as it could even leave the industry if Xbox Game Pass does not grow enough by 2027.
That said, Ahmad claims that the price increase is precisely due to the lack of growth outside of consoles. From his perspective, the change in plans will help increase the service's popularity on PC and mobile devices.
"One factor that influenced this move is that Game Pass is not seeing strong growth beyond the current Xbox console install base. Therefore, the goal for current console gamers is to incentivise an upgrade to the higher priced Ultimate tier with day one games / cloud gaming etc.
“PC & Mobile gamers haven’t purchased Game Pass at the rate Microsoft expected, and this cohort is where user growth needs to come from, which is why Game Pass PC tier will still have day one games," the analyst commented.
Some fans are worried about this analysis, fearing that the service will not grow enough after the addition of Activision Blizzard games to its catalog, which could lead to another price increase in the short term or even problems for the brand.
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