Microsoft started 2024 by making history, as it briefly surpassed Apple to become the world's most valuable company. This occurred after the boost received from the expectations in the emerging sector of artificial intelligence applied to digital experiences.
Microsoft surpassed Apple and, for a brief moment, was the most valuable company in the world
According to reports from The Verge and Windows Central, early today, Microsoft recorded a market value of $2.888 trillion, surpassing Apple's $2.887 trillion at the same moment. This figure allowed the Xbox company to be considered the most valuable in the world, occurring in a highly favorable environment for the North American company.
According to the reports, the detail that led to Microsoft's triumph was its strong investment and position in the artificial intelligence sector, where it collaborates with OpenAI. One of the strong indicators of the rise of this business took place at CES 2024, where many presentations revolved around the potential of this technology and its application in various sectors.
Microsoft's bet on AI has been successful in the stock market
From a competitive perspective, it is mentioned that Microsoft was able to surpass Apple in market value after Apple's stocks fell due to its reluctance to fully embrace the AI business and apply it to its most successful products such as the iPhone and iPad.
Likewise, the positive market reaction towards Microsoft and its relationship with AI is attributed to the excellent crisis management the company carried out during the disputes in OpenAI. These disputes resulted in a more than favorable position for the company. Similarly, it is essential to note that Microsoft gained a significant advantage in the AI race against Google and is currently considered a leader in the sector.
At present, Microsoft's value has slightly dropped, returning to the second position, but it is a fact that it will continue to compete for the top spot against Apple.
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