CES 2024 is the first major technology event of the year and has generated a lot of buzz, especially in the field of artificial intelligence (AI). There's a project on the exhibition floor that has caught attention for its unsettling use of this technology, holograms, and a Nintendo franchise.
As reported by Twitter user (X) ProbChild_, part of the event exhibits features a box where hologram technology simulates that Nintendo's Mario is inside it, responding to a variety of questions from attendees thanks to artificial intelligence.
However, the experience is far from ideal. While the 3D model of the character is not bad, the animation makes it look stiff.
To make matters worse, the artificial intelligence, as in other similar cases, gives responses that seem strange considering that a Nintendo character is expressing them in English with an Italian accent that leaves much to be desired. Those who criticized Chris Pratt's voice as Mario in the movie might appreciate it more after hearing the Mario from CES 2024.
As an example, you can watch the video below, in which ProbChild_ questions Mario about where to buy games, and the response sounds more like a step-by-step commercial on how to pay for a game at the Target store.
So I guess there was more video thanks to @raystrazdas
— Greggory (@ProbChild_) January 10, 2024
I was told from the AARP rep to ask Mario something about how to buy a game?
Nothing about this makes sense. AARP? Mario? buying from Target? AI??
This whole experience was weird from the start 🙃 pic.twitter.com/mHiSElHsPj
Did Nintendo Bring Mario to CES 2024?
This project is a collaboration between Target and AARP (formerly the American Association of Retired Persons), specifically the AgeTech Collaborative initiative, to "connect startups, companies, investors, industry experts, and others, and inspire them to meet the needs of older people."
One of them is ProtoHologram, responsible for the hologram that aims to "help combat loneliness and improve telehealth."
While the intention is good in principle, Nintendo tends to be very protective regarding its properties and their public use. It is unknown for certain if Target and AARP have official permission from Nintendo to showcase their technology using Mario, but common sense suggests otherwise since the official statements from the companies do not mention it.
In case you missed it: Sony Talks About The Legend of Zelda Live-Action Movie at CES 2024 and Makes a Promise to Nintendo Fans.
What did you think of the Mario hologram demonstration? Share your thoughts in the comments.
Comments
Best
New