Doritos launches software to cancel the crunch of its chips while gaming

The company wants you to play games and eat their snacks without disturbing your friends in voice chat

Doritos launches software to cancel the crunch of its chips while gaming

The company wants you to play games and eat their snacks without disturbing your friends in voice chat

We know that playing video games and eating are 2 very pleasant activities. However, there are people who decide not to do them at the same time, either to avoid staining the controller or the crunchy sound when chewing certain foods that is annoying when chatting in online multiplayer. If you don't care about the former, then you should be happy, since thanks to Doritos you will be able to play without worrying about online communication.

Corn chips are one of the favorite foods that players consume while playing online due to their practicality and good taste. However, these snacks are so crunchy that the microphone can detect the noise when you chew them.

What is Silent Doritos?

Well, the fried food brand Doritos today presented a solution: Doritos Silent.

Obviously, the company is not going to launch a product that preserves the qualities of the traditional snack without crunching when chewed, impossible. Rather, Doritos Silent is a technology that the company developed in collaboration with Smooth Technology.

"The connection between Doritos fans and the community is undeniable," said Fernando Kahane, Pepsico's chief marketing officer. "Both boldly and unapologetically embrace their individual flavors. Doritos Silent recognizes this bond and demonstrates the brand's commitment to innovating and elevating the experience for gamers who choose Doritos."

No more worrying about crunching Doritos while playing voice chat
No more worrying about crunching Doritos while playing voice chat

Precisely, Doritos Silent offers software that has "crunch cancellation" or crunch. According to the details, the development of this software took around 6 months and used artificial intelligence, which was trained with more than [ b]5000 different crunching sounds[/b].

Players only have to download the software through the official Doritos Crunch website to later enable it and thus have their microphone filter the crunch of the Doritos, so the next time you play with online chat at the same time the players Those you speak to will only hear your voice.

What do you think of the Doritos initiative? Have you already tried the software? Tell us in the comments.

Comments

 
 
  • Best

  • New

    Advertising
    Advertising