Microsoft has just closed the purchase of Activision Blizzard King, and now it has an impressive arsenal of publishers, studios, and franchises. One of the complaints against Xbox in the current generation was the absence of major promotional campaigns because fans want the brand to shine and show its power. Well, the lead-up to the holiday season brought something impressive.
Xbox Leaves Las Vegas Visitors Speechless with Its New Commercial
Last night, Xbox fans around the world were delighted by the announcement that was displayed on the famous Las Vegas Sphere located at The Venetian Resort. It is an entertainment center known for its spherical shape composed of 50 million LED lights that have brought a new perspective to concerts and events, making the most of the visual possibilities. Precisely, Xbox took note of this and found the Las Vegas Sphere to be the perfect showcase to kick off its promotional campaign for the holiday season.
The Xsphere has arrived #PowerYourDreams pic.twitter.com/gp8sqGf9JF
— Jeff Rubenstein (@jeffrubenstein) October 20, 2023
The Las Vegas Sphere displayed the recent Xbox commercial Wake Up and Dream - Power Your Dreams in a short version. It starts with the brand's logo, which leads to the formation of divisions, one of them opens, revealing sequences from Starfield, Senua's Saga: Hellblade II, Forza Motorsport, and Cyberpunk 2077. The commercial then closes with the presentation of its current console offerings, Xbox Series X, Xbox Series S, and the new Xbox Series S Carbon Black 1 TB.
Xbox's presentation on the Las Vegas Sphere immediately became a trending topic due to the number of visitors who couldn't pass up the opportunity to record and take photos in front of the surprising announcement, which was clearly visible from a long distance.
Stay with us at LEVEL UP.
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