Although the content YouTube offers us is free, the reality is that maintaining such a large site is not. Google must pay for servers, its employees, and content creators who upload millions of minutes of videos every day. How does the operation sustain itself? With advertising, and that's why Google is dealing a hard blow to ad blockers.
As Dextero reports, Google recently took a measure that angered many. It turns out that, according to reports, the company is experimenting with blocking ad blockers on YouTube.
"We are conducting a small global experiment that invites users with active ad blockers to allow ads on YouTube or try YouTube Premium. Ad-blocker detection is not new, and other distributors regularly ask users to unblock ad-blockers," said a YouTube spokesperson.
Since the beginning of the month, some users claim that they received a message when accessing YouTube using an ad blocker. It notifies them that this type of extension is not allowed in their browser and gives them 2 options: disable them to enable advertising or pay for YouTube Premium to browse without ads.
"It looks like you're using an ad blocker. Ads allow YouTube to remain free for millions of users around the world," YouTube said.
As you can imagine, users are not happy with this situation. On sites like Reddit, we can already see community members raising their voices and justifying their use of ad-blocking programs.
"An ad before each video was fine, but they became greedy and started putting multiple unblockable 30-second ads," said one Reddit user. "That's when I started using adblock. There's no chance I'll turn it off or pay for premium, that ship has sailed."
What do you think of this measure? Do you use ad blockers on YouTube? Let us know in the comments.
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