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One of the worst-ranked companies in the video game industry is Ubisoft, the French company founded in 1986 that was once well-known for its golden age franchises like Rayman and Assassin's Creed.
Unfortunately, today that legacy is worn and not enough to retain prestige to such a degree that even other companies are reportedly laughing in its face.
Given the lousy period it is going through, Ubisoft would be planning to sell itself. The reports began to circulate months ago, and although there is nothing confirmed, several clues suggest that the information is accurate; in fact, the company's president has stated that he is willing to listen to offers... but no one is interested in it.
NOBODY WANTS TO BUY UBISOFT?
This is bolstered by a new statement from well-known industry insider Jeff Grubb, who has just revealed that Ubisoft has already approached other similar companies in the business through an acquisition or merger, but "most have laughed at her."
It was not specified whether the grace was because potential buyers simply were not interested in what the company could offer for what it cost or because the value that managers placed on the company was merely absurd.
The informant refers that one of its strengths was its distributed development structure, now its "ballast" or "curse," alluding to the symbolic figure of the albatross.
In case you haven't heard, this week has been a lousy one for Ubisoft, as his recent report revealed poor performance. The French company released a few titles last year, and those that did debut could have shown better financial results.
That's not all, but he announced a new Skull & Bones delay and a new round of cancellations for projects he had yet to announce. Coupled with reports of a lousy work environment and poor business decisions, Ubisoft's disappointing recent results have sent its value down to levels not seen in recent years.
I hope it tries to ride it out because I think it might hold onto more people than if it tried to "slim down" for an M&A. Either way, though, it seems grim. Making games is a rough business.
— Grubb (@JeffGrubb) January 11, 2023
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