Do you want to stay up to date with the latest news? Follow us on Facebook / Twitter / Instagram
Content consumption on demand is very popular in the film, series, and music industries. Although video games have already dabbled in this model with services such as Xbox Game Pass, they are far from becoming the definitive industry standard.
James Cameron, renowned filmmaker and director of Avatar: The Way of Water, recently launched a criticism against services like Netflix. The creative believes that this market and this way of consuming content is unsustainable in the long term, so he prefers conventional distribution.
CAMERON STILL DOES NOT TRUST THE NETFLIX MODEL AND MORE SERVICES
During an interview with KCRW, Cameron stated that many studios are stuck due to the popularity of services modeled after Netflix. However, he believes that this form of consumption on demand is unsustainable, so he thinks that there will be a restructuring sooner or later. He even compared them to a Ponzi scheme and suggested that consolidation in the sector would come sooner or later.
“Now it seems to me that the average viewer must have 8 or 10 different subscriptions to see everything, so it seems untenable at first glances, like a big Ponzi scheme. I think there will have to be some consolidation," said the creative.
Despite this stance, Cameron does not consider streaming services a possible opportunity. He stated that he has ideas to do something aimed at these types of on-demand platforms, especially since he could collaborate with well-known creatives in the industry.
On the other hand, he pointed out that his films are designed to be shown on conventional movie screens, so he will continue to bet on releases of this type, especially for creative reasons.
“I've always written more than we can conceivably pack into the box of a conventional movie, and I don't like all that interesting character development and interesting scenes getting chopped out, either at the scripting stage or in the post stage.” he explained.
Stay informed at LEVEL UP.
Comments
Best
New