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For a long time now, Xbox Game Pass has been a critical element of Microsoft's business strategy in Gaming: the subscription service initially launched in 2017 has become bigger and bigger year after year. It looks set to become more and more important in the near future.
According to Sony's disclosure to the British antitrust regulator, there would be at least 29 million subscribers to Xbox Game Pass. This further proves how far it has made inroads into gamers' preferences.
Despite its success and relative importance, during an interview with The Verge, the head of the Xbox division, Phil Spencer, stressed that his company has no intention of changing the way its games are distributed and that, indeed, the productions on the Game Pass will continue to be regularly sold traditionally in the future.
What does Phill Spencer think about this?
"We don't have this vision of everybody paying us $15 a month. We think the subscription is an interesting business model for certain kinds of games and for certain customers. I really see it as diversifying how people build their library of games or how creators reach the customers they want to reach with the content that they build. It will always be part of the business, in my view. I think people buying and owning their games will be an important part of the business for years and years to come." explains Spencer, emphasizing how important it is to allow users the freedom to choose how they approach video games.
"That's why we don't make exclusive titles for Game Pass or why we don't try in any way to push users away from buying games. We like to see people buying their games; that's great. And we also like to see people signing up for Game Pass.'' Spencer concludes.
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It has been revealed that Microsoft can spend up to $100 million to bring a game to Xbox Game Pass and invest in third-party publishers to strike the necessary deals to get additional productions into the catalogue.
Are you a Game Pass user? Let us know in the comments!
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