Today is a very important day for Unity, as another merger has been completed successfully, this time the company has absorbed ironSource an Israeli software company that focuses on developing technologies for app monetization and distribution.
You may be wondering why Unity will buy a software developer instead of a game studio, well, the combination of Unity and ironSource is transformational in that it will give mobile game developers the tools they need at each stage of their development journey: from building, publishing, and operating mobile games to monetizing them, if they choose to, and growing their player base across multiple channels.
Actually, Unity is pushing into tech and entertainment with other expansions, they have closed other mergers with companies like Ziva Dynamics, Pixyz Software, SpeedTree, Parsec, SyncSketch and Weta Digital.
In case you missed it: Microsoft and Unity announce partnership to empower video game creators
Of course, this is not the last one and that has players and insiders concerned about Unity current focus; fortunately, CEO John Riccitiello addressed these concerns and said that even though their latest efforts are beneficial for mobile instead other platforms like PC, consoles and XR, this doesn’t mean that they are ditching them.
“We also remain committed to developing features for PCs, consoles, and XR. We want to ensure that all developers, from early learners working on their first game to the largest studios in the world, can rely on us regardless of the platform they choose to deploy their games on.”
Did you know?: Unity wins contract to help design simulation programs for the US defense
Now, is evident that besides helping developers with even more tools, this strategy is 100% focused on the monetization / in-app purchases model that most mobile game developers have chosen to use in recent times. The most recent example of this is the Diablo Immortal launch earlier this year which generated millions of dollars in revenue for Blizzard Entertainment.
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