The last update we got on the process of Microsoft's purchase of Activision Blizzard was that the CMA is doing a more detailed investigation and assessing the impact of the acquisition on their respective markets.
However, it seems that other companies in the industry favor the purchase, as in the case of Take-Two Interactive's CEO Strauss Zelnick, who says that he believes the purchase of Microsoft would suit them and the industry.
In a recent interview with The Wrap, the CEO of Take-Two Interactive commented, "We're certainly of the belief that it's a good thing for Microsoft and the industry" he said. "It's a highly fragmented business and there's plenty of room for creativity to go around, and Microsoft is an ally of ours, and if this makes their business more powerful we think that's good for us."
“At the end of the day if [Microsoft is] focused on the power and strength of their own business they're going to want to be pushing the most successful properties, and if consumers are showing up for our properties and Microsoft isn't engaged, isn't involved, isn't a partner, than that would be a bad thing for Microsoft,” Zelnick added. “So I think we're all essentially pulling in the same direction. The entertainment business is the antithesis of a fungible commoditised business – every title stands alone, so it sort of doesn't compete with anything else, and yet it's highly competitive in a way.
“In other words, we compete with everything, in a way, we compete with nothing. You can't replace one of our titles with another title.”
What do you think about what Strauss Zelnick, CEO of Take-Two Interactive, commented? Tell us in the comments.
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