Stray has been one of those games that rapidly won everyone’s hearts, on and off the internet. Even though the game wasn’t too tricky or lengthy, it has received tons of love because… cats. Social media was filled with pictures and videos of real-life cats playing and following the cat onscreen as it was a game made for them. This quickly turned Stray into a beloved indie title worldwide.
Setting aside the game itself, Stray has proven to be the ultimate kitty lover with different initiatives, including helping real-life cats. This is why PlayStation decided join forces with Stray and use the viral content from real-life cats watching the game as a valuable engine against animal cruelty.
Here is the official message from Kristen Zitani, Content Communications Specialist at SIE:
This July, with the launch of Stray, we watched as the PlayStation community fell in love with the BlueTwelve Studio’s realistic feline hero. But it wasn’t just gamers entranced by the cat physics and ‘Press Square to Meow’ technology – your pets loved it too! Across social media, we’ve seen real-life reactions as cats and dogs ran up to the screen, wondering how that very real-looking cat got in there.
We reached out to the American Society for the Prevention of Cruelty to Animals (ASPCA) to see how we could turn player support for this beloved cat indie game into support for real pets in need. Alongside a $25,000 donation to the organization, we’d like to create a digital photobook of your pets sharing their love for Stray.
With that, we’re pleased to announce a new social media initiative called Stray Reactions.
Here’s how it works:
Starting today through September 23, 2022, players just share photos or videos of their cat, dog, or other pet reacting or posing next to Stray gameplay on PlayStation on Twitter or Instagram using the hashtag #StrayReactions.
Must be a U.S. resident, 18 years or older. If using a mobile device to enter, your wireless carrier’s standard data rates may apply. By posting a photo or video with the #StrayReactions hashtag to Twitter or Instagram between now and September 23rd, you are agreeing that Sony Interactive Entertainment LLC may use the content (including your social media username) as described in this post and otherwise to promote the ASPCA and the #StrayReactions campaign. Posts should comply with the Instagram and Twitter terms of service (as applicable). This promotion is not associated with or sponsored, endorsed, or administered by Instagram or Twitter.
At the end of that submission window, we’ll select our favorite inquisitive kitty videos and tail-wagging photos into a digital photo book to present to the ASPCA alongside a $25,000 donation. We’ll also be including some of the posts in a sizzle reel that we will share on our blog and social channels.
What are your thoughts on this? Let us know in the comment section!
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