Netflix has presented five different types of consumers with beautiful visuals

The streaming platform has its audience measured to the very last detail

Netflix has presented five different types of consumers with beautiful visuals

The streaming platform has its audience measured to the very last detail

Sara Araujo 2022-06-24T22:52:00+00:00

Tags

Right now is not the best moment in Nextflix history or streaming history. There are so many platforms and bills that come with them. Looking for a movie or a TV show can take forever with that many options. Right now, we’re experiencing a digital war on content, making it truly difficult for us consumers to have a pleasant time just watching our favorite shows, movies, and documentaries (among other things).

Parting from this place, Netflix has tirelessly looked for new ways to gain the spotlight; even though it sometimes works out, it doesn’t. And while searching for new ways to engage with their audience and prevent future users from fleeing to another platform, the streaming company has presented a fascinating experiment regarding different types of consumers.

Talking this morning at Cannes Lions in France, Ted Sarandos - Netflix co-CEO - highlighted people’s very different tastes in the entertainment they enjoy. Netflix has 222 million members globally, and its goal is to keep ensuring that there’s always something for everyone to watch on its service. But “something for everyone” doesn’t mean “everything is for everyone.”

On average, members watch six different genres every month, ranging from drama to horror and comedy to kids and family. The graphics below show a small slice of the many different combinations our members watched in a month. The bottom line: to satisfy our members, we need a wide variety of shows and films and great recommendations to help people find the right title for whatever mood they’re in.

Keep in mind that images show what other accounts watched in addition to Bridgerton, The Power of the Dog, The Adam Project, Cobra Kai, and Lupin in the month of the premiere. So, for example, millions of accounts watched The Power of the Dog in its first 28 days on Netflix and also watched Emily in Paris or Selling Tampa in that period.