Bend Studio is an Oregon-based PlayStation Studios developer that has gone a long way in game development. From the iconic Syphon Filter series to Resistance: Retribution, Uncharted: Golden Abyss, and Days Gone, the community is undoubtedly grateful for the hard work and creativity they put into every title. Throughout 29 years of delivering full experiences and memorable games, Bend Studio found itself in a moment of reinvigoration.
This is why the company has just unveiled a brand-new logo. This way, the refreshed image works as a reminder of its history and a statement to keep looking forward.
Kevin McAllister, Community Manager at Bend Studio, shared some thoughts on the new logo and how it echoes its history:
“As we reflect on our past and look toward the future, we are thrilled to unveil the new Bend Studio logo to you all.Our new Bend Studio logo represents an abstract and modern interpretation of the studio’s history, location, and lifestyle. Located at the base of the beautiful Cascade Mountains in Central Oregon, Bend provides us with a unique lifestyle where we can work in tech but live life analog.”
Shay Casey, Associate Art Director (Branding & UI), explained the theoretical side of the new logo as a modernized way to show where the brand is today. Here is how the brand-new log was developed from his perspective:
We set out to create a new identity that would be cutting-edge, abstract, and minimalist. It should feature simple, high-tech geometry but also represent the constant motion of creativity. Ideally, it would be the kind of logo that is recognizable to gamers on the street without the need for a wordmark. Over time it should be easily identified as a symbol of gaming, just like a certain swoosh is of sportswear.
With those objectives in mind, we are illustrating Bend Studio’s technical innovation with a forward directional look. The letterforms are cut to run parallel to the leading edge of the outer symbol triangle but still maintain the stability of our mid-weight non-italicized font. The Cascade icon in the center of the symbol is an abstract representation of the many mountain peaks that are the center of our lives in Central Oregon and define our skyline. Additionally, there is a small break in the “I” that represents one of the lumber mill smokestacks that speaks to Bend’s history as a logging town before its current existence as an outdoor enthusiast destination.
The new logo is just the beginning of Bend Studio’s future. As part of the PlayStation Studios family, the company aims to keep bringing quality experiences that leave an everlasting impact on their fans.
What are your thoughts on this new logo? Let us know in the comment section!
Comments
Best
New